Significant Matters

• Managed crisis communications for the central company in the 2007 pet food crisis.

• Managed corporate and media strategy for the sale of an independent casino.

• Developed and implemented crisis communications strategy for a major time share entity.

• Designed and implemented the communications strategy to defend the takeover of a multi-billion dollar insurance company.

• Implemented corporate communications and investor relations programs for one of the nation’s leading specialty entertainment companies.

• Developed and implemented public relations strategy to defend takeover of one of the nation’s leading defense conglomerates.

• Provided litigation support for the plaintiff in a major antitrust suit against Ford Motor Company and First Nationwide Bank.

• Developed initial public offering presentations for a sportswear company, an independent oil company and an apparel manufacturer, as well as subsequent corporate and financial communications programs for each.

• Designed and implemented corporate and marketing communications programs for a major food manufacturer.

• Developed and implemented financial and corporate communications strategies and programs for a New York Stock Exchange listed real estate developer, including contingency programs relating to distressed real estate market.

• Developed corporate communications strategy for a merger of two major entertainment companies and continuing financial relations strategy and programs for the merged entity.

• Developed and implemented corporate, financial and crisis communication plans for a major footwear and apparel manufacturer experiencing deteriorating market share and severe financial distress.

• Developed and implemented corporate, marketing, investor relations and crisis communications programs for a mortgage services company, incorporating strategies to resolve potential problems with all of the client’s constituencies, including employees, shareholders, bondholders, customers, vendors, banks and other institutions; designed and implemented communications strategy for Chapter 11 emergence; designed and implemented subsequent investor relations program.

• Developed and implemented communications strategy for the acquisition of a major healthcare company by the U.S. holding company for a multi-billion dollar Japanese conglomerate; implemented crisis strategies for issues relating to alleged wrongful termination of military reserve personnel and the alleged improper handling of an emergency ambulance call.

• Developed and implemented investor relations program and strategy for the defense against a hostile takeover of a major retailer; executed media relations program designed to increase the company’s visibility in the trade media.

• Developed and implemented communications and marketing programs designed to increase distributor network of the nation’s leading office information systems company and enhance the image of its flagship product, a manual accounting system.

Related resources

• What is Public Relations?
• Employee Communications
• Crisis Communications: A Primer
• Discerning Key Publics
• PR Mistakes
• PR Firms: Caveat Emptor
• Media Tips: Investor Relations